Risk vs Opportunity

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16Nov2010

Risk vs Opportunity

  • By Andrew Garrett
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The goal of a business is profit. Fairly simple, right?

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In order to make a profit, you have to actively seek out and maximise opportunities while you analyse and minimise risks that have a potential to negatively impact on the profit potential of those opportunities.

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Business Technology is present on both sides of the equation.

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There are some quite major risks associated with getting it wrong.

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The biggest risk, and probably the one that comes first to people’s minds, is the financial risk associated with a failed implementation, or with making a bad purchasing decision. There’s also the cost of a lost opportunity if you follow the wrong path, or if you don’t look forward far enough to see a change coming. Consider the myriad of risks of entering into a 3 year support contract with someone who turns out to be an unscrupulous cowboy.

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While the risks are important and, as such, need to be managed, we try to focus on growing opportunities, ways in which we can have a positive impact on your business.

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Of course, the ultimate decision rests with our clients – we need to convince them that the rewards from taking up an opportunity will more than repay the associated cost. Our expertise, in support of your decision.

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